The Love and Beauty Fund Launches in Honor of “Crescendo”
MOVIE TO MOVEMENT LAUNCHES THE LOVE & BEAUTY FUND IN HONOR OF CRESCENDO
FOLLOWING WORLDWIDE PREMIERE ON FEB. 28, SHORT FILM AIMS TO RAISE $10 MILLION IN ONE YEAR TO SUPPORT PREGNANCY CENTERS
Los Angeles, Calif. (February 21, 2013) – Movie to Movement™ (www.cpcmovie.com) has officially launched The Love & Beauty Fund in honor of its new short film Crescendo, which will make its worldwide debut on February 28. In efforts to raise $10 million in 2013 for pregnancy centers around the world, The Love & Beauty Fund offers churches the opportunity to screen the film in their communities for a flat fee of $1,000. Fifty percent of the proceeds will be donated and the remaining will go towards Movie to Movement, enabling them to make more powerful films like Crescendo.
With nearly 70 centers already on board for the premiere, Movie to Movement will continue host special film screenings for audiences throughout the year.
“With The Love & Beauty Fund, our hope is for people to not just be consumers in this life, but producers…we want to people to help produce films that can impact the world,” says President/Founder of Movie to Movement, Jason Jones. “We created this film to tell a beautiful true story about one of the most incredible musical geniuses of all-time. Through this story, if we can encourage a woman to know they have a place to turn, we have done our job.”
Based on a true story, Crescendo is set in the 18th century Holy Roman Empire where a series of events turn an ordinary day into an extraordinary experience for a woman whose life will never be the same. Written and directed by Alonso Alvarez, the film stars Ali Landry, Montserrat Espalde, Patrick Nuo, Jennifer Cadena. With Eduardo Verastigui serving as executive producer, the film was shot entirely on the Universal Studios back lot and has already seen success in the film festival circuit having received the Crystal Heart award at the 2011 Heartland Film festival and won top short film honors at the Hollywood Film Festival.
Crescendo hopes to serve as a source of encouragement for women, save lives and impact millions.
MOVIE TO MOVEMENT
Movie to Movement™ was created to promote a culture of Life, Love & Beauty. They do this through the production of their own films, as well as sharing others. Movie to Movement believes that film is today’s most influential medium and that they can change culture, but first they must change Hollywood. By supporting Movie to Movement™ promoted and produced films viewers are supporting good films and send a message to Hollywood that more need to be made. For more information on Movie to Movement please visit www.movietomovement.com.