MIKE ROWE LAUNCHES NEW DOCU-SERIES
‘PEOPLE YOU SHOULD KNOW’
TO CELEBRATE AMERICA’S UNSUNG HEROES
FIRST EPISODE STREAMING TODAY ON YOUTUBE
LOS ANGELES (May 2, 2025) — Emmy-winning host, author, and longtime advocate for everyday heroes, Mike Rowe, premieres his latest docu-series today, “People You Should Know”—a compelling new show that puts the spotlight on Americans quietly transforming their communities through grit, grace, and generosity.
Now streaming on YouTube, the series blends storytelling and surprise to celebrate individuals who are doing good without asking for attention. Each episode follows Rowe and the happiest producer in entertainment, Sarah Yourgrau, as they step into the lives of these unsung heroes—learning their stories, witnessing their impact firsthand, and helping organize unforgettable givebacks to support their ongoing work.
Watch the first episode of “People You Should Know” here.
“This is about people who show up for others every single day,” said Rowe. “They’re not influencers or celebrities, but they’re changing lives—and the country deserves to meet them.”
From a New York plumber teaching young girls the trades, to a blacksmith in Virginia helping fellow veterans heal through the forge, “People You Should Know” brings human goodness to the forefront—offering viewers not just inspiration, but a sense of purpose and possibility. The premiere season also features a foster care advocate in Los Angeles, a bike-repair charity in Orlando, a Baltimore librarian reinventing literacy access in book deserts, and a workforce program for autistic young adults in Denver.
Building on the viral success of “Returning the Favor,” Rowe’s newest series invites viewers to laugh, cry, and act. With surprise reveals, community collaboration, and real-world impact, “People You Should Know” reminds audiences what’s possible when we show up for one another.
About MRW Productions:
Best known for creating and hosting the iconic TV show Dirty Jobs, Mike Rowe created MRW Productions to tell stories that satisfy curiosity without pretension. Whether it’s highlighting folks whose hobbies got out of hand in Somebody’s Gotta Do It, searching for bloody do-gooders making a difference in their communities in the Emmy-winning Returning the Favor, showing how the world is interconnected in Six Degrees, or telling unknown stories about well-known people in the hit podcast The Way I Heard It, MRW Productions continues to tap Americans on the shoulder and say, “This is someone you should know.”
About Common Ground Studios:
Common Ground Studios is a catalyst for positive social change. As a women-owned and operated company, we’re not just crafting premium content that entertains; we’re crafting narratives that resonate and inspire. With each project, we strive to bridge the gap between captivating storytelling and real-world reimagining, to help people believe in (and then co-create!) new possibilities.
About Impact Productions:
For over 40 years, Impact Productions has partnered with some of the world’s most trusted voices to reach a global audience. Recent projects include Andrea Bocelli 30: The Celebration, The Journey with Andrea Bocelli, Mike Rowe’s Something to Stand For, Huckabee Today, Refugee Renegade Redeemer with Bear Grylls, and Max Lucado’s The Christmas Candle—spanning television, film, publishing, and live experiences.
Based in Oklahoma, Impact has built a reputation for bringing heartland values to audiences around the world. Its creative team has produced content for major studios including Universal Music Group, Sony, Disney, Discovery, and NBCUniversal, and helped bring family favorites like VeggieTales to life. Through every project, Impact Productions is committed to storytelling that captivates, inspires, and makes a big impact.