|
DreamWorks Animation and UNICEF USA announced today their launch of the Gabby’s Kid Power Challenge, a cat-tastic program that gives kids the power to make a positive impact for children in need around the world. By watching Gabby’s Kid Power Challenge videos on YouTube Kids, children can learn valuable social-emotional lessons while contributing towards making a lasting change for kids around the world.
Fans can catch weekly videos from now through World’s Children’s Day on November 20th at YOUTUBE.COM/GabbyandFriends. Videos will feature Gabby (Laila Lockhart Kraner) and everyone’s favorite kitty characters like Pandy Paws, Cakey Cat, and DJ Catnip participating in fun crafts, dancing and costume parties, while highlighting valuable lessons like the importance of teamwork, mindfulness, flexible thinking and failure as a learning process.
Announcement Video: Join Gabby’s Kid Power Challenge
First Kid Power Video: Mistakes Are A-Okay! Failing Fantastically with Gabby
As kids watch along, kitty hearts will be added to a kitty bank on GabbysKidPowerChallenge.com. Once the kitty bank is full, families can choose to support an area of UNICEF’s work –from nutrition, education and emergencies—that DreamWorks’ $400,000 donation can go to.
“I am so excited to be a part of Gabby’s Kid Power Challenge with UNICEF and DreamWorks! We created some really fun videos that will help teach kids that they can help other children around the world by watching and playing along with Gabby and her friends,” said Gabby’s Dollhouse star Laila Lockhart Kraner. Not only do kids get to have some fun with new crafts, dance moves and costume parties, but they’ll also be getting to choose how they want to help. Kids can be pretty powerful and this is a fun way for everyone to get involved.”
Examples of what the money donated by DreamWorks could help fund include therapeutic food packs for children with severe acute malnutrition, school supplies for many children across the world who can’t afford back-to-school basics or attend underfunded schools and emergency supplies such as blankets for children and families who have been displaced from their homes by emergencies. By participating in this challenge, children will learn that they can help ensure that more children around the world are able to access their basic rights.
“Gabby’s Kid Power Challenge gives children around the US the agency they need to be changemakers in today’s world,” said Shelley Diamond, Chief Marketing Officer of UNICEF USA. “UNICEF USA is proud to be the implementing partner of this creative concept that will empower children to use their voices and help create a more equitable world for every child.”
About DreamWorks Animation’s Gabby’s Dollhouse:
Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with their new friend Gabby and all her kitty friends. Created and executive produced by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, Gabby’s Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The popular series has inspired many expansions including a successful toy line, publishing, original music, a top-rated app and a growing YouTube channel garnering millions of weekly views. Any adventure can unfold when we play in Gabby’s Dollhouse, now streaming on Netflix.
About DWA:
DreamWorks Animation, a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corporation, is a leading global family entertainment company, producing high-quality, animated family entertainment including award-winning feature films and television series.
About UNICEF:
The United Nations Children’s Fund (UNICEF) works in more than 190 countries and territories to pursue a more equitable world for every child. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more.
UNICEF USA advances the global mission of UNICEF by rallying the American public to support the world’s most vulnerable children. Together, we are working toward a world that upholds the rights of all children and helps every child thrive. For more information, visit www.unicefusa.org.
UNICEF does not endorse any company, brand, product or service.
|
