UP TV SET TO LAUNCH TWO NEW ORIGINAL UNSCRIPTED SERIES CENTERED AROUND LIFE’S BIGGEST MOMENTS
UP doubles the amount of original programming hours this year as the network is set to premiere Our Wedding Story and
Crazy Beautiful Weddings and will add new episodes of the groundbreaking series Expecting
ATLANTA – February 7, 2018 – UP TV, television’s family-focused entertainment destination targeted to adults, announced today that the network has greenlit two new unscripted series – Our Wedding Story and Crazy Beautiful Weddings – to premiere this summer. UP, which grew HHs 9% in January 2018 vs YAGO1, is expanding to a new night of originals on Friday that focus on life’s big moments. UP will also premiere new episodes of the unscripted series Expecting beginning Friday, April 6 at 9 p.m. ET with the recently acquired One Born Every Minute following at 10 p.m. ET. One million viewers have tuned into Expecting since its launch earlier this year2. This announcement comes on the heels of UP greenlighting the new docuseries Morgan Family Strong – centered around country star Craig Morgan and his family. Additional series in this genre will be announced soon.
“On UP, the families in our beloved series have been exploring new relationships, planning weddings and having kids,” said Amy Winter, evp and general manager, UP. “By greenlighting new series that focus on those specific life moments, we invite our audience to experience all of the joy and excitement that many different couples are going through as they share their personal journeys of life’s biggest moments.”
Expecting is the first show that asks couples to turn the lens on themselves, to give the audience a peek into one of life’s most exciting and personal journeys – welcoming a child. No producers. No camera crews. With unprecedented intimacy, viewers witness the highs and lows culminating in one of life’s biggest moments. Crazy Beautiful Weddings follows wedding planner extraordinaire Lynzie Kent as she takes inspiration from a couple’s love story and creates unique and jaw-dropping celebrations. Everyone’s wedding day is something special and unique, and in Our Wedding Story, you’ll be right there for every moment of the big day. With exceptional and cinematic storytelling, viewers will get to live each couple’s love story – from the moment they met to the walk down the aisle. One Born Every Minute is a look at the drama and emotion of a maternity unit, from the perspective of the parents-to-be and the maternity ward staff. The series has been acquired from A + E Networks.
1 Source: Nielsen, LSD, UP Total Day, HH CovAA%, Jan 2018 vs Jan 2017
2Source: Nielsen, L7, blended, P2+ Reach, 1 min qualifier, Expecting TCs,1/11-1/28/18
At UP, We Get Family. UP is one of television’s most trusted entertainment brands with content that leaves viewers feeling UP. UP tells the stories of families of all shapes, sizes and complexities through authentic, unique and relevant storytelling. UP offers hundreds of hours of original scripted and reality series, specials and movies as well as fan-favorite series on multiple platforms. In addition, UP’s pro-social initiative, “Uplift Someone,” inspires people to do simple, everyday acts of kindness. UP is widely available on cable systems and satellite providers across the United States. Furthermore, UP’s subscription-on-demand offering, UP Faith & Family, features the best content in family and faith-affirming entertainment. Based in Atlanta, UP is a division of UP Entertainment, LLC and partners with the Aspire network on sales, marketing and other operational services.
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