THE SMURFS™
CUTTING-EDGE DIGITAL OPTIONS
EXPAND INTERACTIVE FUN
From the Smurf™-O-Vision: Second Screen Experience to
All-New Holiday Quests for The Smurfs™ Village App, the Possibilities are Endless!
On 3-Disc Holiday Gift Set, Blu-ray 3D™, DVD and Digital on December 2nd
The Smurfs™ Also Among the First Titles to Offer UltraViolet™ for Instant Streaming and Download to PC or Mac
Culver City, Calif. (November 29, 2011) – When Sony Pictures Animation’s hybrid live-action animated worldwide hit feature film, The Smurfs™ becomes available on the recently announced Blu-ray 3D™, DVD, digital, and a limited edition 3-Disc Holiday Blu-ray + DVD Gift Set which includes the all-new mini-movie The Smurfs: A Christmas Carol on December 2nd, viewers will be treated to a cornucopia of interactive bonus options geared to consumers’ rapidly-expanding electronic diversity.
Smurf-O-Vision: Second Screen Experience
First up is a brand new, one-of-a-kind special feature that transforms the movie-watching experience by allowing viewers to explore specially created content synced to their iPad®, iPhone®, or iPod Touch®. This groundbreaking application allows users to interact with The Smurfs™ Blu-ray™ by simply downloading the new Smurf-O-Vision: Second Screen Experience app onto a “second screen” device (an iPad®, iPhone® or iPod Touch®) and syncing it to the movie using easy on-screen instructions. Once connected, Smurfs will appear on their television, as well as their second screen, to sing, dance and do all kinds of Smurf-tastic things. Viewers will engage in fun activities, like popping bubbles and balloons, playing with Azrael, opening Jokey’s present, zapping Gargamel, and much more! They can even fill their screen with Smurfs or Smurfberries and take a photo to share with family and friends. The Smurf-O-Vision app will also give viewers access to clips of The Smurfs™ bonus features, including a sneak peek of The Smurfs™: A Christmas Carol short film. Get it free at http://bit.ly/sZ7OOD.
The Smurfs™ Village Game’s new Holiday Quest
The all-new Sony Pictures Animation holiday themed mini-movie, The Smurfs™: A Christmas Carol (which is available exclusively on disc with the Holiday Gift Set) is being integrated into the wildly popular Smurfs™ Village app (available for free in the Apple App Store and Android Marketplace). There are a variety of brand-new holiday-themed quests for consumers exclusively timed to the release of The Smurfs™ movie, such as helping Brainy Smurf grow blackberries for holiday Smurfberry Nog and helping the village build a SnowSmurf. Inspired by the mini-movie, the app will also feature Smurfette as the Ghost of Christmas Past, a Santa-dressed Papa Smurf, and Brainy Smurf as the Ghost of Christmas Present. And all of this is set against a special Christmas-themed holiday backdrop of snow-covered mushroom houses full of holiday cheer. On the Apple App Store: http://bit.ly/duoQW6. On the Android Marketplace: http://bit.ly/qgi0WR.
Collect and Share Smurfs with GoldRun
Parents and kids alike can have great fun seeing themselves alongside a virtual Smurf with this all-new app from GoldRun! Simply access the app or download it free from the Apple App Store, open the Smurfs experience, and take a photo to see yourself standing next to all your favorite Smurf characters, sharable on Facebook, Twitter and Tumblr! A new Smurf will appear each week counting down to the release of The Smurfs™ movie on Blu-ray™ + DVD Holiday Gift Set. Check it out here: http://bit.ly/cedb4j.
UltraViolet™
The Smurfs™ will also be among the first titles to offer UltraViolet so owners of the Blu-ray can add The Smurfs™ to their free cloud-based UltraViolet Digital Library, enabling them to instantly stream or download the film! More information about UltraViolet is available at www.uvvu.com.
As previously announced, The Smurfs™ will be available in Blu-ray 3D™, DVD, digital, and a limited edition 3-Disc Holiday Gift Set which includes The Smurfs™: A Christmas Carol DVD, an all-new mini-movie exclusive to the Gift Set, and starring the Smurfs™. Based on the timeless holiday classic, The Smurfs™: A Christmas Carol is available for a limited time only.
The Smurfs™ will sell for $45.99 SRP (Blu-ray 3D/DVD), $40.99 SRP (3-Disc Holiday Gift Set) and $30.99 SRP (DVD).
About Sony Pictures Home Entertainment
Sony Pictures Home Entertainment is a Sony Pictures Entertainment (SPE) company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment acquisition and distribution; worldwide television networks; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.
About Sony Pictures Animation
Sony Pictures Animation produces a variety of animated entertainment for audiences around the world. The studio is following its worldwide comedy hits, the 2011 hybrid live action/animated family blockbuster, The Smurfs (3D) and the 2009 mouth-watering Cloudy with a Chance of Meatballs (3D), with the family comedy Hotel Transylvania (3D) in Fall 2012. The division is also in production with Aardman Animations on two feature films, the CG-animated family comedy Arthur Christmas (3D) in theaters November 2011 and the stop-frame animated high-seas adventure, The Pirates! Band of Misfits (3D) in March 2012. Open Season 3, the third adventure in Sony Pictures Animation’s successful Open Season franchise, was released on DVD and Blu-ray January 2011. In 2007, Surf’s Up received an Academy Award®-nomination for Best Animated Feature Film. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.
About Beeline Interactive, Inc.
Beeline is a leading worldwide developer and publisher of games for smartphone platforms. A wholly owned subsidiary of Capcom, Beeline was formed with the mandate of creating original and licensed games specifically designed for unique play style of the smartphone gamer.
Beeline counts the hits Smurfs’® Village, Zombie Cafe™ and Lil’ Pirates™ among its portfolio and brings a solid foundation of strong brands, innovation and compelling social gameplay to the market. For additional information on the company and its offerings, please visit www.Beeline-i.com.
About Lafig Belgium S.A.:
Lafig Belgium is the owner of the rights to produce audio-visual works based on the Smurf™ universe and of the Smurf™ worldwide licensing rights (together with IMPS). Lafig Belgium is controlled by the heirs of Pierre Culliford, better known under his pseudonym Peyo, the author/creator of the Smurfs™. For 50 years, the Culliford family has controlled the Smurf™ characters and all licenses worldwide.