SNOWMEN DVD Releases This Week, Raises Funds for Charity



Movie to Movement also Partners with Focus on the Family’s Citizen Link for unique SNOWMEN DVD charitable offer for the holidays


SOURCE: Rogers & Cowan

LOS ANGELES (Nov. 29, 2011)–Movie to Movement’s parent organization, H.E.R.O. will offer the SNOWMEN DVD, which releases today, November 29, 2011, to anyone who makes a charitable donation to the work of the relief organization, which mobilizes whole-life multi-platform campaigns, dedicated to defending the dignity of the human person.  The mission of the H.E.R.O. Whole Life initiative is to promote a respect for the intrinsic dignity of the human person regardless of ability, age, status, ethnicity or sex.  The organization hopes to encourage generosity and share a gift which echoes what their organization stands for.   For more information, visit:


Movie to Movement is also helping several other organizations including Focus on the Family’s Citizen Link to use SNOWMEN as a way to raise funds for their own cause this holiday season.  As an affiliate of Focus on the Family, CitizenLink is a family advocacy organization that inspires men and women to live out biblical citizenship that transforms culture.   They help citizens understand and passionately engage in policy issues relevant to families from a foundation firmly established in a biblical worldview, encouraging participation in the democratic process in order to forge a better future for our children and our culture.  SNOWMEN is the perfect fundraising tool, through its positive message, impactful lessons of charitable living and promotion of strong family values.

A highly acclaimed heart-warming family comedy, SNOWMEN will be released to DVD nationwide on November 29, 2011. The film is sure to be a holiday favorite with stars like Bobby Coleman (The Last Song, Martian Child), Ray Liotta (Wild Hogs), Bobb’e J. Thompson (Role Models), Josh Flitter (Ace Ventura Jr.) and Christopher Lloyd (Back to the Future 1-3, Who Framed Roger Rabbit).

Through its recent limited engagement “Family Movie Event of the Year” theatrical release, SNOWMEN won the Audience Award at the 2011 Dallas International Film Festival, was named Best Feature Film at the 2011 SPROCKETS Toronto International Film Festival for Children and Youth, won the Heartland Film Festival’s Truly Moving Picture Award, was awarded the First Runner -Up Audience Award at the Tribeca Film Festival and continues to build a lasting legacy with the current  DVD release.


“SNOWMEN is funny, engaging, thought-provoking, meaningful, and one of the best family movies I’ve seen in a long time.”

– Christianity Today

Recently judged “Family-Approved” by the prestigious International Dove Foundation, SNOWMEN received rave reviews and is currently a featured promotion on the foundation’s website (  The film also received the Parents Television Council seal of approval.

SNOWMEN is a humorous and heartfelt coming-of-age story about three unlikely heroes and the winter that changed their lives forever. After a surprising discovery in the snow catapults three small-town boys into the spotlight, the best friends hatch a plan to be remembered forever by setting a Guinness World Records® title. Along the way, the trio battles schoolyard bullies, unites their community and discovers that – while fame may be fleeting – true friendship lasts forever.



The Human Rights Education & Relief Organization (H.E.R.O. ) is a whole-life multi-platform campaign, dedicated to defending the dignity of the human person while working towards a culture of life, love, and beauty. It runs various initiatives; it’s main one being the Whole Life Campaign. The mission of the Whole Life initiative is to promote a respect for the intrinsic dignity of the human person regardless of ability, age, status, ethnicity or sex and aims to remove the overriding apathy of the upcoming generation by teaching them the dignity of human life and shift society’s valuing the economic over the human to the recognition of the incomparable worth and intrinsic dignity of the human person.



Movie to Movement™ was created to promote a culture of Life, Love & Beauty. We do this through the production of our own films, as well as sharing others. Movie to Movement believes that film is today’s most influential medium and that we can change culture, but first we must change Hollywood. By going to see Movie to Movement™ promoted and produced films we support good films, and send a message to Hollywood that more need to be made.

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