GET AFTER IT MEDIA ANNOUNCES LAUNCH of HASBRO LEGENDS CHANNEL Bringing Iconic Hasbro Franchises to Audiences Across the U.S. – Channel Is Live This Week!

GET AFTER IT MEDIA ANNOUNCES
LAUNCH of HASBRO LEGENDS CHANNEL Bringing Iconic
Hasbro Franchises to Audiences Across the U.S.

Hasbro Legends Is Live and Available Without Fees or Subscriptions

NEWS SOURCE: GAIM Media

NASHVILLE, Tenn. (July 16, 2026) — Get After It Media (GAIM) and Hasbro Entertainment announce the launch of Hasbro Legends.

The highly anticipated linear channel featuring Hasbro’s most beloved franchises including G.I. Joe, Transformers, Power Rangers, My Little Pony, and Jem and the Holograms went live July 13th on broadcast television and is available 24 hours a day, seven days a week without fees or subscriptions. In addition, Hasbro Legends is available digitally on Heartland+.
Hasbro Legends hit the ground running on Monday, reaching more than 55% of U.S. television households its first day. Available in 71 markets nationwide — including all Top 35 U.S. television markets — the channel now reaches 70.8 million television households with a potential audience of 180 million viewers. Featuring some of Hasbro’s most beloved franchises, including G.I. Joe, Transformers, Power Rangers, My Little Pony, and Jem and the Holograms, Hasbro Legends delivers beloved, nostalgic fan-favorite entertainment to audiences across generations.
“Hasbro has built one of the most recognizable entertainment portfolios in the world and we’re honored they’ve chosen Get After It Media to help bring these iconic franchises to audiences through Hasbro Legends,” says Joel Wertman, CEO of Get After it Media. “This partnership reflects our continued investment in premium programming that serves our affiliates, streaming partners, and viewers with content they know, trust, and love.”

For a list of available affiliate stations, and a programming grid, please see the graphics at the bottom of this release. Viewers may also tune in digitally via Heartland+, HERE.

ABOUT HASBRO:
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

ABOUT HASBRO ENTERTAINMENT:
Hasbro Entertainment leverages Hasbro’s leading collection of iconic brands to develop and produce premium film, television, animation, and digital content for audiences of all ages. Working with top talent, studios, and distribution platforms Hasbro Entertainment’s recently announced projects include: a re-imagining of CLUE across film and television (both scripted and non-scripted) with Sony; a live-action DUNGEONS & DRAGONS series Forgotten Realms, currently in development at Netflix; a deal with LuckyChap and Lionsgate to produce a film based on MONOPOLY; an unscripted adaptation of MONOPOLY for Netflix; a major, live-action film and television universe adapted from MAGIC: THE GATHERING, produced alongside Legendary Entertainment; an animated MAGIC: THE GATHERING series, currently in production at Netflix; a live-action POWER RANGERS television series in development with 20th Century TV for Disney+; a MY LITTLE PONY live-action film, the first live-action film adaptation of MY LITTLE PONY, in development with Amazon MGM Studios; game shows based on TRIVIAL PURSUIT and SCRABBLE, which were recently renewed for second seasons by The CW; a BALDUR’S GATE television series in development with HBO, a live action film adaptation of THE GAME OF LIFE, for Amazon MGM, and many more. These newly announced projects join a broad slate of ongoing animated series, including PEPPA PIG and TRANSFORMERS: EarthSpark.

For more information on how Hasbro Entertainment is connecting and captivating generations of fans through the wonder of storytelling, visit: www.Hasbro.com or follow @Hasbro on LinkedIn.

About Get After It Media (GAIM):
Get After It Media is a multimedia broadcast company delivering high-quality entertainment across a diverse range of genres and formats. GAIM owns and operates four nationally distributed television networks: The Heartland Network, Retro TV, The Family Channel, The Rev’n Action Channel, with the addition of the new Hasbro Legends, GAIM has expanded its reach to more than 93 million homes via 353 affiliates across more than 100 U.S. markets. This summer GAIM launched its Heartland+ digital platform, expanding its reach from the U.S. to a worldwide audience.

Heartland+ is the streaming destination from Get After It Media, bringing live television, on-demand movies and series, original programming, and curated music channels together in one easy-to-use platform. Built for viewers who love country, classic television, family entertainment, music, and Americana storytelling, Heartland+ delivers a diverse lineup of programming available anytime across connected devices, mobile apps, and web browsers. Learn more at Heartland+ and visit WatchHeartlandPlus.com to stream. Download Heartland+ on your Apple Device, HERE Download Heartland+ on Google Play, HERE TV App Links are Here: Android TV Apple TV Fire TV ROKU and coming soon to LG Samsung

Headquartered in Chattanooga, Tenn., with studios in Nashville, GAIM is creating original programming, and delivering content that informs, entertains, and inspires. Learn more at: https://www.getafteritmedia.com or GetAfterItMedia on LinkedIn. Stream GAIM networks and original programming at: https://watch.itsrealgoodtv.com.

Stream GAIM networks and original programming at: https://watch.itsrealgoodtv.com

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