Lance Armstrong Raises Questions. “The Potential Inside” Has Answers

STREET DATE ALERT
‘THE POTENTIAL INSIDE’—
TIMELY FAITH FILM STORY IS SET IN COMPETITIVE CYCLING—DEBUTS JAN. 15
As Lance Armstrong Appears on Oprah, a New Faith Film
Set in Cycling, is about Winning at All Costs

EchoLight.com/thepotentialinside

SOURCE: Lovell/Fairchild Comm.

WHAT
THE POTENTIAL INSIDE
, set in the hyper-competitive world of professional mountain bike racing, is the story of a cyclist who wins races and nearly loses everything else.

WHO
Director Scotty Curlee came to the US as a high-level competitive bike racer.  Now he’s a film director, actor, producer and teacher—and founder of Red Cloud Productions, which produced THE POTENTIAL INSIDE, distributed by EchoLight Studios.

WHEN
DVD Launch Jan. 15, 2013

WHY
THE POTENTIAL INSIDE
goes into the world of competitive cycling to ask, “What’s left?” when winning is everything.

SYNOPSIS
Pro cyclist Chris Carmik is no stranger to victory. He has the trophies and fame to prove it. He won’t settle for anything below best, even if chasing personal glory means neglecting his wife and daughter.  Focused on his career instead of his family and faith, Chris’s single worry is his next win—and then comes a profound loss.

When tragedy takes the life of his young daughter, Chris’s own life just as suddenly changes. After years of climbing rugged trails, he’s at rock bottom. Estranged from his grieving wife and consumed with guilt, he struggles with his selfish past.  Then through a fellow cyclist, Chris meets Christ; through Christ he finds forgiveness, a chance to serve others, and new resolve to rebuild his life and family.

BACKGROUND/STORY ANGLES
Scotty Curlee, writer, director and star of THE POTENTIAL INSIDE
came to his own crisis when a highly successful career in the pharmaceutical industry failed to fulfill. Wanting a life that affected others, Scotty turned to filmmaking.  And though lacking experience, he had no shortage of drive. (Scotty had been a top-level competitive cyclist himself)—and a chance” encounter with a Hollywood stalwart opened the door for behind-the-camera work. In THE POTENTIAL INSIDE, Scotty is finding his own potential and living a story worth telling.

For information about the film, visit: EchoLight.com/thepotentialinside

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